Engaging Social - Social Media Platform

Effective Social Media for Broadcasters relies on having a great plan and a tool to execute your plan. Engaging Social has a complete platform for your team to use to fully engage your audience including:

Post Editor and Scheduler - Easy to use system for both Facebook and Twitter.
Analysis Tools - Full suite of metrics for Broadcasters on all interaction points with the fans.
Contesting and Promotions -Build fully compliant Facebook contests and Tab pages
Monitoring - Avoid Spam and control the foul language. Be alerted when followers have questions or complaints.
Central Control - Have as many users as you need and be able to control the content and access.

To learn more just call or email:Dave Lange - dlange210@att.net office 574 273 0559

Friday, January 13, 2012

The Personalization Bubble

As we work in our Broadcasting world and the ever increasing Social Media and Web world that we interact and build our audience's with there are some important lessons here in this presentation by Eli Pariser at a recent TED conference.

His thought here is that in our web and digital world we are living in such a personalized bubble that is filtered constantly analyzing everything we read, share, click on, and interact with that we can end up living in our own world.  Very interesting thought - and the more you think about it - very true.

We come from Broadcasting where the only filter is - changing the channel to another station.  It does give the audience a community.   Eli's view here is that in the Personalized web world we could be turning into individualists.

The other thought to take away is 'how to work and interact in the individualistic world the audience is building - with the help of the Social Media sites and Search Engines.

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