As we work in our Broadcasting world and the ever increasing Social Media and Web world that we interact and build our audience's with there are some important lessons here in this presentation by Eli Pariser at a recent TED conference.
His thought here is that in our web and digital world we are living in such a personalized bubble that is filtered constantly analyzing everything we read, share, click on, and interact with that we can end up living in our own world. Very interesting thought - and the more you think about it - very true.
We come from Broadcasting where the only filter is - changing the channel to another station. It does give the audience a community. Eli's view here is that in the Personalized web world we could be turning into individualists.
The other thought to take away is 'how to work and interact in the individualistic world the audience is building - with the help of the Social Media sites and Search Engines.