Greetings and welcome to this weeks Report Card on the 'Focus Group' of 25 very active Radio Stations in a variety of music formats tracking their posts on Facebook over the last 3 days (4-17 to 4-19-12). The overall posting trends revolved around a few events this week including:
- Dick Clark's passing drew a number of posts from AC, Classic Hits, and some Rock stations.
- Clear Channel outlets had a number of posts promoting specific artist channels on I Heart radio that seemed to be coming from a central post scheduling system. In CHR-Rhythmic stations they were pushing a Drake stream. In Country Brantley Gilbert's channel. In Rock a channel around Soundgarden with their new release this past week and for AC a Jason Mraz feed. It increased the number of "Music" posts by a big margin.
- The recent 'study' that claim we could save 7 billion by legalizing marijuana was also posted by a number of rock stations with considerable comment levels.
Here is a breakdown of the post categories over the 3 days with 268 posts tracked:
Station Liners - 13%
Pics, News, Links, - 38%
Music news/links - 32%
Contests - 8%
Polls-Questions - 7%
Posts with the most Likes:
- Meth and Elmo - pic below - 647
- Keith Richards poster - 532
- Sean's Mom passes from WDVE pic tribute post - 530
- Home Depot aisle sign - pic below - 330
- Pitt Penguins not out of it yet poster - 391
- Pic of Sign - Zombies can't swim buy a boat - 262
- Tribute to KINK announcer Les Spanoff on anniversary of passing - 262
- Pic of Woman sitting on big tree stump - big wood - 260
- Cat drifting in pool in a box - poster - 237
- Text Message need a dictionary - 232
- Baby poster - see below - 221
- MTV played videos - see below - 190
- Sean's Mom passes at WDVE - 569
- Is this pic a 'butt' or is it 'cleavage' - 132
- Zombies can't swim - 95
- Keith Richards poster - 272
- Pitt Penguins poster - 151
- Meth & Elmo - 150
- Zombies can't swim - 94
- Cheap I Pad - see below - 91
We did have more shares this week and comments were slightly off on many posts.