Engaging Social - Social Media Platform

Effective Social Media for Broadcasters relies on having a great plan and a tool to execute your plan. Engaging Social has a complete platform for your team to use to fully engage your audience including:

Post Editor and Scheduler - Easy to use system for both Facebook and Twitter.
Analysis Tools - Full suite of metrics for Broadcasters on all interaction points with the fans.
Contesting and Promotions -Build fully compliant Facebook contests and Tab pages
Monitoring - Avoid Spam and control the foul language. Be alerted when followers have questions or complaints.
Central Control - Have as many users as you need and be able to control the content and access.

To learn more just call or email:Dave Lange - dlange210@att.net office 574 273 0559

Wednesday, April 11, 2012

Radio Facebook Report Card 4-11-12

The impact of Facebook's Time Line on the news feed from our 'focus group' of 24 stations in various music formats continues to show fewer posts making it past the new feed as we continue to see older posts taking up more space.  To overcome this we look at the individual walls more and find more 'Station Liners' and 'Contests' showing up there but not making it to the news feeds.  The lack of comments and interaction with them is probably the reason.   Overall activity in Likes, Comments and Shares continues to grow with many posts topping 100 likes.    Let's take a look at the categories of the posts from 220 posts over the 3 day period from Easter to 4/11:

Categories of Posts: 
Station Liners - 27%
News - Pics - Links - 47%
Music News - 11%
Polls - 2%
Contests - 3%

Top Posts for Likes:
642 likes - Derek Rose to be a Father -
510 likes - Poster - 'Stay Strong'  shown below
250 likes - Poster - 'Auto Correct quit correct my swearing'
207 likes - Keith Urban in Grand Ole Opry
194 likes - Twitter tweets about Titanic anniversary - most didn't know there was a real ship?
191 likes - Cops arrest naked guy with bunny ears on Easter - pic
186 likes - Article on why black barbers take longer to cut hair.

Top Posts for Comments: 
246 comments - Pic of Large Woman in very tight shorts
194 comments - Debate on woman's rights after sending boy friend nude pics.
187 comments - Pic of Guy wearing very high wasted jeans
155 comments - On the Twitter Titanic tweets

Top Shared Posts: 
110 shares - on poster of little kid - staying strong for weekend (shown below)
104 shares - On poster about Swearing (shown below)

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